The Consumer Choice Contest is a platform for youth to learn how to make critical purchasing decisions and to defend their choices in an articulate and well thought out manner.  Developed at the University of Florida, Consumer Choices is an engaging, educational and rewarding program for youthful consumers.  Age appropriate situations challenge students to sequentially think through the purchasing process according to a given budget.  The curriculum informs shopping through rational decision making.  Open to 4-H and FFA members.